The Pavado Blog
Signal over hype.
Evidence-based guides on generative engine optimization, AI search visibility, and building software that gets found. Written by the Pavado team.
GSEOHow to Get Cited by Perplexity AI: The 3-Gate Playbook
Reddit drives 46.7% of Perplexity's top citations and 60% overlap Google's top 10. Here's the three-gate system that decides whether you get cited.
12 min
GSEOHow to Rank on ChatGPT: A Data-Backed 2026 Playbook
ChatGPT runs on Bing's index, not Google's, and ranking #1 barely gets you cited. A practitioner's guide to getting your brand named and cited in ChatGPT, with sources.
10 min
GSEOGenerative Engine Optimization (GEO): How to Become the Answer AI Search Actually Cites
A candid, evidence-based guide to Generative Engine Optimization. What actually gets you cited in ChatGPT, Perplexity, Gemini and Google AI Overviews, separated from the hype, with sources.
10 min